When it comes to building a business, a dental practice is no different than most. So not surprisingly f or Fisher Jones Family Dentistry, generating website traffic is an important part of their marketing effort.
While their website is well optimized for search engines, Fisher Jones still felt a need to boost their results. Knowing that one of the key target audiences for the practice is women aged 25-54, we recommended an inexpensive Facebook advertising campaign to generate visitors to the client’s website.
Fisher Jones features two really important selling propositions. First, they are one of the area’s most highly sophisticated practice with a wide range of specialized services and technology. Second, they support local education foundations for every new patient. In order to promote both concepts, we designed two unique Facebook ads. The two ads run in rotation on Facebook pages maintained by women ages 25-54 within 10 miles of Olympia.
In order to test the effectiveness of each message, the two ads include not only different messaging but different graphics, as well.
After the first month, the “Education” ad generated 574,729 impressions (i.e. appeared on local Facebook pages), and the “Technology” ad generated 897,196 impressions.
Combined, the ads were seen nearly 1.5 million times in just one month, helping to brand Fisher Jones with their two top messages.
But that’s not all. During the month, 286 people clicked on those ads, meaning they had the chance to earn the business from nearly 300 new patients in the first 30 days of the campaign.
The campaign continues, and as test results are measured, we’ll be able to adjust the ads to maximize the effectiveness of the program on behalf of Fisher Jones Family Dentistry.
For more information about how internet marketing can help your business, please contact us today.